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#19 - Flannel and Silk: The David Deutsch Story

The Chris Haddad Show

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You're Not Your Target Market, Right?

A lot of copywriting is just a shift kind of inside. It's like, you don't just pick it up and read it, right? You top a minute, you go, ok, i'm a housewife,. i'm a mother, i're a father, i'm unemployed, whatever it is that i am, right? How do i feel? What am i? Ye. So there's some tricks to it like that. But a lot of it really is just ashift kind of inside," she said.

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