What's the Best Way to Market an Event?

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"All you need to do is just open up your eyes for a second and watch what world class people are doing," he says. "If you take other people along for the ride for a smart conversation, and you get them thinking ... it's going to be an incredible halo ffact."

This Startup Basics is all about managing customer relationships. Tiffani Bova from Salesforce joins to talk about the ways startups can improve customer interactions, transforming one-time transactions to reoccurring relationships. Jason and Tiffani give practical tips better serve customers and keep them coming back.