How to Capture a Massive Boost in Lead Capture

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Callam: Your systems aren't set up to optimize for the lead capture that you could possibly be getting if your systems were optimized. He found out, again, by going through this process himself. If we can persuade even half a % of those 32 thousand people to accept the trial offer, that 16 hundred new trials per month. And if we can get 15% of those trials to subscribe, that's 200 forty new monthly customers. That results in around 287000 dollars in monthly recurring revenue. So that is the opportunity. Callam: What i love here is that calum quantified it. He went out and he actually used real numbers to say, hey, this thing that's

Austin shares a case study of someone who put together a proactive Value Validation Project!

Time Stamped Show Notes:

[0:30] - You don’t need permission to put together a portfolio

[3:35] - Callum’s Case Study for Kajabi

[7:07] - Presenting an opportunity

[9:44] - Providing a solution

[11:40] - Bringing it all together

Have questions about how to create experience that you don’t already have? Text them to Austin at (201) 479-9511.

Callum’s Case Study - https://www.callumbirch.com/p/my-287kmonth-kajabi-proposal

Note from Austin: “I'm not affiliated with Callum in any way. This awesome case study was sent to me by my friend Alif Huq and it was a perfect illustration of building case studies to illustrate value to dream companies. All of the rights and IP are Callum's."

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