The Top Line cover image

Winning formulas for the best biotech and drug names

The Top Line

00:00

Naming Biotech Companies and Drugs

Exploring the process of selecting names for biotech companies and drugs, discussing the marketing aspect and alignment with scientific concepts. Reflecting on the appeal of imaginative names and creating compelling narratives to capture attention.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app