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How to Create a Better Statistics Page
We did a survey about link building. We didn't really have a team in place to produce the content around it. It ended up taking like two or three months to do all that. So we knew if we had our own unique data, we could also create an even better statistics page rather than just rounding up whatever else had on there. As we released a survey, we started doing outreach for this. This is when we started using all of our sniper outreach tactics that we'd been learning. Those links to the survey and to the statistics page helped those two pages to rank. They now currently rank number one for link building and for link building as well.