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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
The Future of EFS
EFS's future strategy emphasized ease of use, security, accuracy and speed. Using the internet, EFS would send automatic confirmations to all customers. The foreign exchange industry had never offered these services before. By collapsing its online and traditional businesses into one compelling offering, EFS substantially cut the operational complexity of its business model.
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