S2 E3: The Easy Way to Make $500,000 A Year / Sniff Collab / Grove Collaborative Decimation
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The Next Quote-Unicorns in CPG Are the Brands That Are First-Order Profitable
I actually think the next quote-unit-quote, unicorns in CPG are the brands that are first-order profitable and who really understand how to acquire customers. I think understanding your numbers and then figuring out how hard you have to go to get to those numbers is very easily doable. Another good thing to practice is also going in and understanding certain audiences, the conversion rate of audiences and the bounce rate of different audiences that come in. If you tag your ads or tag your traffic coming in dynamically or statically based on how you have it set up in the platform, you can get some pretty good learnings out of which audiences might take longer to convert or generally just don't care
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