6: Persuasion
Richard Wiseman's On Your Mind
00:00
How to Persuade People to Do Their Bidding
We tend to be persuaded by people that charismatic and likable. Belkoniki's book talks about the key to persuasion is A, be likable and B, always think of the situation from the other person's point of view. So psychologists spend all this time looking at these little tricks of the trade. Once you've got people to say a little bit, oh yes, then it's easier to get them to say a lot of yes.
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