i would focus on how it is that we can make each other better. A general pattern to succeeding at scale is making accurate decisions faster than your competitors. To do this, you need to hire the right people and cultivate environment that maximizes their ability to perform. All start up go through a valley of the shadow. The company faces an existential threat. It will live or die on how the emergency plays out. And one of the things i'll do is give them a speech that sounds something like this, if start ups were easy, everyone would do it. They're hard, but that hardness is the thing that gives you the chance to change the world.