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2min chapter
How the Hell Do Nielsen Ratings Actually Work?
The Town with Matthew Belloni
Navigating Data Collection Amidst Streaming Services
This chapter explores the challenges and intricacies of data delivery related to Nielsen ratings for streaming services. It highlights the complex relationships between Nielsen and major platforms, focusing on the difficulties in obtaining accurate ratings data for non-linear content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode