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664: Why Your “Pitch Deck” Won’t Work (and What to Do Instead) w/Pitch Anything’s Oren Klaff (Part 2)

BiggerPockets Real Estate Podcast

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Getting Past the Crocodile Brain

The way we do that is with novelty, rite and stakes. Unless what you are providing has some novelty, it's visual, and their stakes, it will not pass the first filter of the other human mind. The thinking part of the human mind understands numbers, understands real estate situations,. understands risk ratios, understands debt service coverage. And until you hve access to the other persons thinking part of their brains through those you cannot fully pitch a deal because i say, aaaa yes, send me the document. I'll sit down with my committee. Yet one of the biggest mistakes that you'll see people make when pitching for money is they don't understand how the brain works. They also

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