The Six Core Pillars of Personal Branding

You really have to specialize in something. You've got to immerse yourself, master that skill and dedicate your time to learning everything you can. Personality is a huge one as well. You have to be able to be show up and just be the newest version of you. It's so exhausting trying to be something that you're not. People will attract so quickly they'll be magnetized to you when you're really showing up as your authentic self. Really, really obsess, please, please just obsess.