online aesthetics, subcultures, and 'girl' internet (feat. evan collins)
High Brow
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The Death of the Monoculture
Kyle Chayka wrote for Vox in 2019 about the death of the monoculture. He hypothesizes that algorithms have fragmented online spaces into taste communities. For them digital is the mainstream and it's disposable being alternative doesn't have the same currency since it's an identity accessible to anyone. However I will say that because of globalization and social media there are way less cultural fragmentation across countries as there used to be.
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