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Individuality is a Lie

The Create Unknown

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How to Get a Different Man to Buy the Same Boots

"I don't know what the boot market is," he says. "You have like your barrels, you have LL bean, you have timberlands." He's not sure how many boots are out there for a buyer in 2022 or three. The era of Amazon and Zappos has opened up retail stores to all kinds of buyers.

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