The Create Unknown cover image

Individuality is a Lie

The Create Unknown

How to Get a Different Man to Buy the Same Boots

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"I don't know what the boot market is," he says. "You have like your barrels, you have LL bean, you have timberlands." He's not sure how many boots are out there for a buyer in 2022 or three. The era of Amazon and Zappos has opened up retail stores to all kinds of buyers.

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