The CEO Who Thinks Like a Marketer with Tatyana Zlotsky
The Community Exchange Podcast by OpenWeb
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Revitalizing Traffic: A Strategic Marketing Transformation
This chapter focuses on the strategic management of a marketing budget to restore organic traffic for a company after being delisted by Google. It highlights the pivotal shift towards a content-driven strategy aimed at empowering caregivers and emphasizes the importance of transparency and digital interaction in the evolving landscape of marketing. The chapter also discusses the challenges caregivers face, the impact of AI in communication, and the necessity of adapting to consumer behavior changes while maintaining authentic engagement.
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