2min chapter

Limited Supply cover image

S3 Ep12: Stripe’s Falling Valuation / The Allbirds Pivot / The World’s Most Accessible Superhero

Limited Supply

CHAPTER

Blank Street's 20 Million Dollar Fundraise

The biggest lever i've seen that Makes or breaks a celebrity brand is like how much is this person willing to post about the company or create content? It's not even like ghosts. They really have to like buy into it and you've got to create marketing built around that person's personality. blank street raised 20 million dollars. Starbucks says more than half of their products are cold beverages today Not a hot beverage, which is pretty crazy because I think of Starbucks as a coffee joint like more than half are cold beverages.

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