Kwik Brain with Jim Kwik cover image

The Reason Behind Your Addiction with Dr. Daniel Lieberman

Kwik Brain with Jim Kwik

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The Role of Dopamine in Motivation and Addiction

This chapter explores the role of dopamine in driving motivation and addictive behaviors. It discusses the anticipation of rewards and how it can often be more satisfying than actually achieving the reward. The chapter also delves into the complex discussion surrounding addiction as both a choice and an illness, emphasizing the impact of craving on free will.

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