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Way of The Wolf by Jordan Belfort
Bestbookbits
How to Lower Your High Action Threshold Prospects Right on the Spot
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The action threshold is the collective level of certainty that a person needs to be at before they feel comfortable enough to buy. There are four ways to lower your prospects action threshold right on the spot. The first way is to offer your prospect a money-back guarantee. A second way is to use certain key phrases that paint a picture that runs counter to the worries it concerns. And fourth, the most effective way by far is to use a very powerful language pattern which allows you to temporarily reverse our high action threshold prospects parallel movies.
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