How to launch a successful events business
The Business of Content with Simon Owens
00:00
How to Screw Up a Trade Show
Big trade shows can make a lot of money, but you can also screw up a perfectly good conference by trying to turn it into a trade show. It's really hard then to go back to a conference after you've made the mistake. You have to have enough people willing to walk through your exhibit hall in order for exhibitors to feel like it was worth their money. And if they're not willing to do that,your exhibitors are quite unhappy with you.
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