How Do You Start a Business?

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The intersection of personal passion and problem solving is where good ideas are born and lasting businesses are built. Ad, i think that anybody listening to this has had some idea at some point in their life. Ideas are not easy to come up with, but they are the easiest part of starting a business,. because ideas only matter if they can be executed well.

Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips). In this week's episode award-winning journalist and NPR host Guy Raz speaks to Carl Miller about uncovering the stories of highly successful entrepreneurs. To find out more about Guy's book click here: https://www.amazon.co.uk/How-Built-This-Unexpected-Entrepreneurs/dp/0358216761

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