Balancing Optimism and Skepticism in Business

Hi everyone. Today we're continuing on the topic of uncommon processes to yield uncommon results. And we're continuing with the specific topic of developing and advancing unlocking questions for management. Today we have Bob Gilbreth with us. And among other things, Bob has invested in, built and sold many businesses and has a long career in marketing, including working on some really fun and iconic brands at P &G. We're so happy to have his perspective on unlocking questions for management through the lens of identifying great builders of business. Let's jump in.