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Work With Minimal Rules

CFO Bookshelf

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The Importance of Customer Experience in FP&A

Ricardo: Too much focus on numbers instead of the customer. He says FP&A did not create itself; it was brainchild of CEO, board or someone in senior management. Ricardo: For any FP&A professional, here are two core values you got to learn. Know the question before it's ever asked. And then when you get really good, know the question before they're ever asked. Get there, be able to embrace those two guiding principles.

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