M Morrow Purchini is the Chief Design Officer at Pepsi. He talks about how top tier design can lead to return on investment. Also shares his vision of the future, with tattoos that read your health patterns and 3D printed cookies.
Great design can reward a company’s shareholders, but “good enough” doesn’t do much. Mauro Porcini is the Chief Design Officer of PepsiCo and the author of “The Human Side of Innovation: The Power of People in Love with People.” Ricky Mulvey caught up with Porcini to discuss:
- Why investors should watch companies with great design thinkers
- The strategy behind limited-edition releases
- How wearables could change what we eat and drink
Companies mentioned: PEP, MMM, AAPL
Host: Ricky Mulvey
Guest: Mauro Porcini
Engineer: Tim Sparks
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