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An Intuitive Approach to Sales With Non-Coercive Copywriting
The Twelfth House
The Importance of Transparency in Marketing
Focus on your readers needs, their desires and where they're at as opposed to just trying to make a sale. For example, you can show social proof. You can show evidence of how your former clients or your students have improved their lives using quantitative examples. When you do this, you're being transparent. And the more transparency that you can provide when you're marketing, the better.
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