Focus on your readers needs, their desires and where they're at as opposed to just trying to make a sale. For example, you can show social proof. You can show evidence of how your former clients or your students have improved their lives using quantitative examples. When you do this, you're being transparent. And the more transparency that you can provide when you're marketing, the better.
Do you struggle with how to talk or write about your business? Are you secretly a lil’ afraid of sounding like a “girl boss”, too pushy, or using too much marketing-bro speak? Same.
In this episode, Michelle explores the concept of non-coercive marketing and how to sell and talk about your Sacred Work and business, without being sales-y.
Michelle covers:
- the role of authenticity in the way we sell
- what storytelling and non-coercive copywriting have in common
- how to practice non-coercive copywriting in real-time and how to be persuasive without being manipulative
and more, ofc! 😉
Thoughts? We want to hear what you think! Let us know and connect with host, Michelle Pellizzon-Lipsitz, and team Holisticism and tell us what you think about non-coercive copywriting.
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