Quibby Shows - The Real Job to Be Done Is Talking About It With Friends

An early company needs to be a learning machine. Quibby is flush with cash, and they think this is an interesting first niche to get rabbid customers. They deploy solo, professional videographers to a group of small bands that are touring cities across the country. The initial product wouldn't have been a hell yes, but their job to be done is to engage with their friends.