The Power of Storytelling

Jeff Bezos: People want to know more than just that they're working for an organization that makes an impact. He says people judge their impact based on who we see as impacted by our work. KPMG's We Shape History Campaign collected stories of times where the accounting firm had been engaged in historical moments, he says. The company then asked its 32, 35,000 employees or so to tell about how you specifically shape history.