
Episode 89: Harnessing Brand Power: Taylor Morrison's Marketing Dexterity
New Home Insights Podcast
The Importance of Social Media Platforms in Vehicle Sales Campaign
In this chapter, the speakers discuss the key media platforms they use for starting a vehicle sales campaign for a new community. They emphasize the importance of social media, particularly in building relationships with younger demographics. They mention using influencer partnerships, earned media, and staying ahead of the curve by being present on popular platforms like YouTube and TikTok.
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