2min chapter

The CPG Guys cover image

The Full View of Consumer Behavior with NIQ’s Liz Buchanan & Troy Treangen

The CPG Guys

CHAPTER

The Role of Customer Success in Nielsen's Customer Success Initiative

Customer success is a big organization at NICU it's probably something that maybe is less familiar a term or team that's less familiar in our industry but it's quite prevalent in the SaaS world. We traditionally you know client service and have really pivoted to this concept of customer success for Nielsen like you not just here in the US but globally I don't know if I'm the captain but I have a lot of very good captains I'll tell you that so everything that we do is about improving that customer experience.

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