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Better News: How a 'substantial lifestyle' inspires and uplifts Black audiences
It's All Journalism
The Importance of Being Substantial
"I'll never forget how we came up with the names. Our team all had got together and we were just kind of brainstorming," he says. "That is what it means to be Black. That's what it mean to exist in Black community." He adds: "We go out and we're always saying it ... on every T-shirt, we are substantial"
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