2min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Sara Wachter-Boettcher - Finding and Using Your Active Voice

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

The Friedman Doctrine: The Primary Responsibility of a Corporation

Sarah Koenig: Sarah, you touched on the fairly lackluster space that America finds itself in now with regards to the civil rights reckoning. You've suggested that companies being more performative than true in their desire to address issues of equity and inclusion. She says corporations talk about these things, it's not really what they're designed for. Koenig: Are we in design then just fiddling around the margins? Do we have to accept the Friedman doctrine that the primary responsibility of a corporation is to maximize its profits for its shareholders?

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