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Evidence-based product decisions - Itamar Gilad on The Product Experience

The Product Experience

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Is It Fair to Test a Big Idea?

For big ideas, you need to do a lot of tess it's not linarya. Sometimes you change the idea and you go back stage, et cetera. But i would say that even if an idea costs a week, if able to put it into an abe test, again, if it's a twick, don't worry about it. If it's if you see some risks in it, you do an a assumption mapping. For example, a you see some risk, put it into aabe test, or put it to some test that is quick and will give you the validation you need only then launch it. So it's not just about size

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