2min chapter

Cleaning Up: Leadership in an Age of Climate Change cover image

The Carbon Wrangler - Ep97: Julio Friedmann

Cleaning Up: Leadership in an Age of Climate Change

CHAPTER

Climate Change Solutions - The Narrative Challenge

Climate change solutions faced this difficulty because most of the omissions are invisible to most people. It is a system which is built around a traded commodity that is globally traded with very tiny margins. Very small changes in the price of steel are very hard for the market absorb, right? But we still have to do it all of these so i look at direct air capture and say, that is the twelfth of 12 miracles, right? Like we have to do 11 other miracles to get to the point wheret we also do the direct air capture. And there's no easy answer for what you've just laid out. We have to build the transmission line that nobody wants to build. We have

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