Ep 55: Jelly Texture with Alicia Yoon of Peach & Lily
Fat Mascara
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The Rise of K-Beauty
Alicia Eun discusses the rise of K-beauty, starting from its early signs of popularity in 2011 to the turning point in 2014 when it became a recognized category. The chapter explores the unique aspects of Korean beauty products, the demanding nature of Korean beauty consumers, and the competitive nature of the Korean beauty industry.
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