How to Increase a Click Through Rate?

Stephin: People only do things if the perceived return exceeds the perceived investment. So you can make, you can increase the perceived return. The other way to improve clickte rates is to reduce the iHey, feel free to jump in or share this with your team. That's like very low, low pressure.

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Any marketing claim you make that doesn’t have some form of evidence is a weak statement.

Unsupported claims just lead to undifferentiated content, a lack of trust, and low conversions.

But proof on your web pages and in your content does the opposite. It builds credibility and gives people a reason to believe in your brand.

One piece of content that offers social proof, acts as conversion copy, and works in a content strategy: case studies.

In this episode, Andy Crestodina, the co-founder and Chief Marketing Officer of Orbit Media Studios, explains how proof is the key to every type of marketing, whether you’re playing the long game of account-based marketing (ABM) or building your email list.

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