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123 Future Marketing by Jon Wuebben

The Marketing Book Podcast

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The Difference Between Storytelling and Narratives

The author explains why we need to move from stories to narratives. A story has a beginning, a middle and an end, right? And there's an emotional connection there. A narrative is more sequence of events with no standard form or structure. We can play an active role in it, but it's different in the way tha that it feels.

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