6min chapter

The Andrew Faris Podcast cover image

Crappy Customer Research Is Hurting Your Ecom Business (With Sarah Levinger)

The Andrew Faris Podcast

CHAPTER

Decoding Customer Insights in eCommerce

This chapter explores the critical role of customer research and testing strategies in eCommerce, focusing on segmenting different customer behaviors to optimize advertising efforts. It also highlights the value of social listening tools to gather consumer insights and tailor marketing strategies effectively.

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