
Crappy Customer Research Is Hurting Your Ecom Business (With Sarah Levinger)
The Andrew Faris Podcast
00:00
Decoding Customer Insights in eCommerce
This chapter explores the critical role of customer research and testing strategies in eCommerce, focusing on segmenting different customer behaviors to optimize advertising efforts. It also highlights the value of social listening tools to gather consumer insights and tailor marketing strategies effectively.
Transcript
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