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How to build your culture like a product — Lessons from Anna Binder, Asana’s Head of People

In Depth

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How Do You Know if Your Culture Is Serving the Mission of the Company?

Asana's culture mirrors the product to attributes. One of the things about the Asana product is that you have clarity on who's doing what by when. And so if our salespeople can naturally, frankly, sell that story without too much enablement, they will close more deals. We will achieve our AR numbers, which will put the hands of more customers.

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