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E85: Manish Taneja (Co-founder & CEO, Purplle)

The Desi VC with Akash Bhat

00:00

COVID Wave 2 in India

I think it's been a series of luck over the last three four years more than anything else I mean of course we've taken some good decisions we've moved fast. We've also taken some contra decisions you know which the world doesn't like to take but somehow we take those decisions, he says. In 2020 in COVID we acquired a feminine hygiene brand in India it's called Karmisi and so far luckily for us it's grown about 13 14 times in the last 18 months or soSo we're okay now get going to do the hard work there on distributing it across hundreds of thousands of stores  and building a brand around it.

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