
S1 EP7: Subscription Vs Advertising With Nathan Baschez, Every
Perpetual
 00:00 
The Athletic Was Able to Scale a Lot Faster Than the Information
i think the athletic was able to get away with it and scale a lot faster than the information because they were treating on the existing credibility that a lot of writers had with their audiences. You have to actually show up, not just with one good article, but like, consistent articles over time,. showing up a people's life in a way that that feels always high quality and reliable. Andli, i've like thought about that a ton. If, like, that is a genious way to incentivize your writers to go but, like, is that a lining value either?
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