Brand Voice

When we work in a voice setting, all of that information is now being read to you by a disembodied voice. Up until recently, the vast majority of voice interfaces were generally represented by a woman or cisgender white woman who speaks in a very certain way. Now there's this completely different dimension of considerations that we have to think about when it comes to delivering these voice interfaces. It's not just a simple matter of something where, hey, this text is written in American English, we spell color without the U, we spell realize without the S as the Britons do. We're talking much deeper than that.