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3min chapter
How Psychological Triggers Are Used In Marketing
Create Like the Greats
The Ikea Effect: How Giving Something Away Can Change Your Pricing
The idea of giving something away free is more powerful than bundling it for the same price. People are more likely to buy a $20 ebook that comes with a free consulting call because they don't get anything free. The Ikea effect, and whether or not you can develop an information gap with your audience. Consider all of these things as you're developing stories and creating stories that you want your audience to visit.
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