MBA1889 How Peloton Became a 4 Billion Dollar Company
The $100 MBA Show
00:00
Peleton's Third Strategy Is to Build a Community Around Your Brand
Pelton understands their customer. They understand this is for somebody whois busy, who's willing to invest in their health if it's going to be convenient and all they have to do is show up. So actually, pelton will give you everything you need, including shipping and assembly,. They'll assemble it right there in your home, so you don't have to do anything. And the reason why people buy a pelaton bike and be part of the pelton community is because of that community and movement they built. It's more than just basketball. This is why i enjoy it. Eh, and pelton understood that we got to build a community, we've got to build
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