5min chapter

BUILD with Blake Bartlett cover image

Alex Bilmes (Endgame): Product-Led Sales

BUILD with Blake Bartlett

CHAPTER

Product Lead Sales - What's the Difference?

The goal is advancing everybody on the customer journey to the next step, as opposed to just qualifying m c l so they become s c ls. The data that you have access to is so much more high fidelity. Aingits oscimatings, consoltor use cases. How do you see what features, as an example, have been used either by that individual? What if, say, a buyer persona logs into the product? I'd want to see, if i were figma, say, v p of their spending some time with it. That means they know the product and are interacting with it. It's insane, because you have this viral, organic self service

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