Two Billion Dollar Supplements Market | Do Indians need it?| Three market leaders
The Other Side with Dilip
Navigating Brand Development and Consumer Preferences in the Indian Market
The chapter explores the challenges and strategies involved in creating successful brands that resonate with consumers in India. It discusses the significance of brand ambassadors, the pitfalls of multiple brand names, and the complexities of building an umbrella brand in the health and nutrition sector. The conversation also touches on the importance of customer feedback, strategic product development, and managing consumer preferences in the competitive market.
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