Why Banking as a Service Isn’t Right For Everyone with Yuval Brisker
Payments Innovation
00:00
Embedded Finance - What's the Best Customer for You?
I think the first thing interestingly enough, even embedded finance at this point, you know, kind of two years in, I would say, has become quite broad and mostly from a market positioning and targeting point of view. And on the other hand, where I would position us is really the enterprise focus enterprise, large scale enterprise focused embedded finance solutions like us. There's some people in the middle, right? And then some people that are going for an enterprise, but smaller enterprises or growing enterprises,. I'm really focused on something that is in our core real house and in our DNA as a company and as a team.
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