Navigating Podcast Growth Strategies

This chapter explores the dynamics of podcast growth, highlighting how a small fraction of content drives most engagement. It delves into strategies for content curation on major platforms like Apple and Spotify, emphasizing the importance of editorial decisions and algorithmic optimization. The discussion also examines the role of video content in enhancing listener engagement and the challenges smaller creators face in adapting to this format.

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Episode notes

This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast. The Podglomerate's worked with some of the biggest podcast clients in the world, from creators like me to major brands like Netflix, NPR, PBS, HubSpot, Harvard, Substack, and more. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts, accounting for more than 30 million monthly downloads.

All that to say, Jeff is legit, and he knows his stuff. One of the things I appreciate most about Jeff is that he's honest and a straight shooter. So, in this episode, we talk about podcast growth, explore both organic and paid growth strategies, Jeff's experience with both, and, of course, I share my experience as well.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jeff's ⁠⁠⁠⁠Website⁠⁠⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠LinkedIn⁠

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TIMESTAMPS

00:00 Jeff Umbro: Podcasting Powerhouse

05:42 Innovative Marketing and Networking Strategy

06:33 Niche Show Strategy Planning

10:45 Podcast Audience Growth Strategy

13:39 AI Prompts Drive Web Traffic

17:03 Building Cross-Platform Audience Connections

21:10 Growing Podcast Audiences: Strategy Insights