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#18: Will StoryBrand Work for Your B2B Business?

Marketing Made Simple

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Your Customer Is the Business

Start with identifying who your customer is. If you sell two other businesses, the business is your client. Then go to the problem section of your brandscript and identify what problem are they experiencing that your product or service can solve. Think of this as your over all marketing message. And when it comes to the overall marketing message, your customer is the business. It's still the same as if you were selling to an individual. The people in the business are frustrated, or they're overwhelmed, or they feel stuck. So we want to identify the feelings like the president, or the upper management, or really anybody in the company,. You're using should or ought. It's the exact same

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