Online Reviews
The Bottom Line
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The Importance of Star Ratings in Online Shopping
About 20 billion pounds of consumer expenditure in a year is influenced by on line reviews. Do they just look at the star ratings, or do they read the comment? Will show it various evidence which our consumers maye and filter out reviews on the basis of star ratings. They might say, i'm only interested in four star or above. So they're very important in order to get into the short list. But it depends how important a purchase is for you. I mean, a nop.
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