The Art of Product cover image

218: Building a $1M/Year Dev Ed Business (with Adam Wathan)

The Art of Product

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Launch Discounts

The price is like the easiest one. That's the only one you control. It can make it crazy. If you just like pull up a calculator and do the math, the difference for you by charging $10 more can be crazy. So do the math. I would always say that's that's important. Build a spreadsheet and different price models. And I'm always looking for excuses to spreadsheets,. And to agonize over price. Okay. What do you think about launch discounts ? Yeah. On my first book, I did like a 30% launch discount or 20% or something for like the first three days. Tons people were buying it. But then as soon as I

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