6min chapter

The Art of Product cover image

218: Building a $1M/Year Dev Ed Business (with Adam Wathan)

The Art of Product

CHAPTER

Launch Discounts

The price is like the easiest one. That's the only one you control. It can make it crazy. If you just like pull up a calculator and do the math, the difference for you by charging $10 more can be crazy. So do the math. I would always say that's that's important. Build a spreadsheet and different price models. And I'm always looking for excuses to spreadsheets,. And to agonize over price. Okay. What do you think about launch discounts ? Yeah. On my first book, I did like a 30% launch discount or 20% or something for like the first three days. Tons people were buying it. But then as soon as I

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