19min chapter

Dig In cover image

88. The importance of human behavior in market research

Dig In

CHAPTER

Career Journey and Challenges at Blackberry

The speaker discusses their career journey, starting from working at Dell for 18 years, then moving to Blackberry to solve big problems and pivot towards B2B. They talk about their experience at Blackberry and the challenges the company faced. They also mention the importance of research and strategy in decision-making.

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